In the digital age, junior’s have come to be firm opinion makers in their families, especially pertaining to fashion. This phenomenon is often referred to as “Tiny Trendsetters”—showing how kids are ruling the fashion for entire households.
From social media to online shopping, junior’s are bombarded with the latest trends and styles. With a few taps on the screen, they get a world full of fashion inspiration. Therefore, their preferences no longer remain confined to their wardrobe but transcend to dictate the fashion choice of their parents and sibling group.
Parents easily yield to junior’s keen interest in particular styles or brands. This has also changed consumer behavior because the digital native generation are familiar with online shopping and social networking. The most adaptable of them could identify trendy items and recommend them for adoption throughout the whole family.
The trend has not gone unseen by brands and marketers who are pitching youthful consumers with engaging content and interactive digital experiences. In turn, junior’s influence on family fashion decisions is only going to continue growing.
As families increasingly shop digitally, today’s kids will make up the core of the next generation of customers who are able to frame and drive family fashion choices. The role junior’s play in setting family fashion really underlines how consumer behavior is evolving. The embracing of it, therefore, opens new opportunities for brands and retailers to engage meaningfully with families.